I’m owner and chief creative officer of

In 2024, I started a mission to make JOYRIDE the best candy on Earth

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Launch Video

  • in just 6 months, we've become a Top 3 selling candy in  Target

Come along for the ride

Buy some freakin’ delicious candy

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Join "The Climb!"

JOYRIDE's journey to becoming the #1 selling candy in Target with no fake colors and no junk ingredients

Let’s go